Assessment questions for Global Marketing Essay

Assessment questions for Global Marketing - Essay Example lection of segmentation criteria, collection of relevant information, profiling of geographical location of the consumers as per the segmentation criteria, evaluation of the appropriateness or the attractiveness of the segmentation and updating and reassigning the segment membership. Identification of the purpose of global market segmentation involves the assessment of different segmentation strategies. These segmentation strategies assist global organizations to analyze the major objectives of market segmentation. These objectives consists the identification of customer needs to offer more suitable product for them, improvement of customer profitability by analyzing pricing process, identification of new target consumer groups, improvisation of customer retention and identification of growth opportunities to gather desired market share. The proper analysis of the marketing strategy will enable organization to adequately assess the market segmentation requirement. After identifying the major purposes, it is essential to analyse the suitable segmentation criteria. There are a number of based or methods which can be utilized to segment different global marketplace. The segmentation bases can be divided according to traditional process as well as the requirement of emerging market. The traditional segmentation bases include demographic, geographic, cultural, environmental, psychographic and behavioural criteria. On the other hand, the emerging segmentation bases focuses on response elasticises and product diffusion pattern. The choice of the bases of segmentation is one of the most important factors for global market segmentation. Global organisation need to focus on the selection of the right base for their market segmentation procedure in terms of their products/ services and customers profile. The segmentation bases for global market differs due to the differences in consumers responses and product features. The selection of wrong bases of th e segmentation can

Historical Developments that Presented New Opportunities and Desires Term Paper

Historical Developments that Presented New Opportunities and Desires for Women - Term Paper Example Introduction Today, with women occupying many high ranking positions at work both in the private and public sectors, it is difficult to imagine and contextualize a time in the past when they were confined to the household and generally restricted and discriminated upon when it comes to the issue of working and employment. It is even no longer fashionable to talk about the glass ceiling in the corporate ladder presently because many female executives are making waves in the corporate world. While, America is yet to see a female president, there is no shortage of powerful female politicians that became influential in Washington and overseas. It is, unarguably, the best time yet for American women to live, work, compete and achieve things for themselves. Looking back, the women of the past were not that lucky. They have to fight for equality and for the recognition that they, too, have rights and capabilities that can be as useful and meaningful as those of men’s. Remember the La dies In the early years of the United States as a country, the first opportunity for change emerged. It was in search for the values, norms, identity and character that would define the nation. There are several notable women who made a difference and helped shape the course of the path that America took during these times. For instance, there is the case of the documented correspondence between John Adams and his wife, Abigail Adams, which demonstrated how Mrs. Adams led the women of her day to empower women and fight for their rights. In a letter dated March 31, 1776, she wrote her husband during the Continental Congress, which is on the process of drafting the Declaration of Independence. She reminded Adams that: I long to hear that you have declared an independency. And, by the way, in the new code of laws which I suppose it will be necessary for you to make, I desire you would remember the ladies and be more generous and favorable to them than your ancestors. The correspondence did not reveal the extent of the impact of Abigail Adams’ admonitions. In the end, the Founding Fathers came up with the classic line in the Declaration that, â€Å"all men are created equal.† Her experience depicted how the American society during this period has displayed a stereotypical view of women, wherein they are widely seen to belong at home in the so-called cult of domesticity. Nonetheless, Abigail Adams is considered one of the pioneering women that launched the process of women emancipation and gender equality. Her actions served as an inspiration for many feminists that would come after her. More and more women became educated as schools were set up for them by individuals who advocate equal rights. There are numerous other developments driven by individual personages and they all influenced the trajectory of women empowerment later on. In 1933, Eleanor Roosevelt became influential in advancing many of the women’s causes. During the Great Depressio n, she was at the forefront of those exhorting women to contribute something to their country and to alleviate the crisis. In one of her pronouncements, she stated that, â€Å"The women know that life must go on and that the needs of life must be met and it is their courage and determination which, time and again, have pulled us

Economics Essay Example | Topics and Well Written Essays - 500 words - 17

Economics - Essay Example Thus, for each of the input employed in order to produce a good, the resource should be able to increase the volume of production at the lowest possible cost. Logically, the lower the cost of producing the product the higher the productivity of the resource. Cost and productivity thus have an inverse relationship—when cost of manufacturing a unit of output is high, the productivity is low and conversely, the lower the production cost per unit the higher the productivity. In order to illustrate this point, take two workers who both assemble stuff toys for eight hours. Each of them is paid $10 an hour and the eight hour period will be paid $80. For simplicity’s sake, let us assume that the first worker can produce 8 stuffed toys within the working hours while the second can only produce 4. The first worker’s labor cost of producing a stuffed toy is $10 while the second is $20. Being able to produce at a lower cost, the first worker is more productive. The law of diminishing marginal productivity states that the â€Å"when the technology of production and some of the inputs are held constant and the quantity of a variable input increases continually, the marginal productivity of the variable input will eventually decline.† It should be noted that the law of diminishing marginal productivity assumes that only on input is increased while all others are held constant. This economic law can be proven by real world examples in the workplace where employees are put to work on certain projects with a constant level of resource. In a factory where people are employed to manufacture candles. Suppose that each day, 100 kg of waxes should be melted and turned into aromatherapy candles. Assigning one worker will undoubtedly contribute the highest return considering the cost of labor which is needed to transform the input into output. Adding a second employee will add more output, yet will not be as productive as the first since the

Rally Championship; Design Coursework Example | Topics and Well Written Essays - 750 words

Rally Championship; Design - Coursework Example e other hand, Bacillus.cereus involves two important secretion systems that were responsible for toxin secretion and proteins such as Tat and Sec-SRP type. There are many benefits derived from some strains of Bacillus.cereus , it is used to treat crops disease and it does involve in a pesticide to prevent the fungi from plants .Although, this bacteria can be dangerous for human , the recent studies show that it has produced antibiotic toxins involving antibiotic B and zwittermicin A which are useful for plants to protect them from disease. Bucillus cereus is a gram –positive bacteria and it is a rod shaped and facultative anaerobic organism. The first time it was discovered was in 1969 from mail patient who had fatal pneumonia (Hoffmaster.A et al , 2006). In terms to the environmental aspect , Bacillus .cereus is found in the soil and it is separated widely in the nature. Also, it is participate to microflora of insects and might found in plants(Vilain.S et al ,2006) Bacteria belongs to bacilli family and it is related genetically to Bacillus anthracis, Bacillus pseudomycoides, Bacillus mycoides, Bacillus weihenstephanensis and Bacillus thuringiensis. These bacterium have the ability to secrete different types of toxins. (Drobrniewski .F ,1993)has given an interesting example which is Bacillus anthracis lead to Cause anthrax to humans and animals, whereas Bacillus cereus is caused food borne illness .In addition, Bacillus.cereus is often beta hemolytic that is breakdown of red blood cells in vitro, while Bacillus. anthracis is non hemolytic. It is possible that, some strain of Bacillus. cereus are harmful to humans and the other would be beneficial to a certain degree. This due to the fact that sometime Bacillus. cereus can product probiotics which is useful while it may tend to give rise in Food poisoning and gastroenteritis. These diseases have a main syndrome such as emetic and diarrhea the vomiting might cause by contaminated food by only

Analysis of a play Essay Example | Topics and Well Written Essays - 1000 words

Analysis of a play - Essay Example Loman is portrayed as a representative of a middle class American who suffered with insecure material existence and isolation. Analyzing the theme, plot, structure, characterization and style of Miller’s Death of a Salesman, one can observe the plight of middle-class people in a capitalist society. Arthur Miller’s Death of a Salesman describes the trials and tribulations of modern American middle-class people. . Themes like isolation, reality versus illusion, and failure of American success myth, insecure family relations and the evilness of capitalism are successfully depicted in Miller’s play Death of a Salesman. Miller portrays the real life of a typical American middleclass man Willy Loman and his family, who bestows the most part of his life in a private company. Loman tries to drive the family with his maximum facility. Unfortunately, he cannot satisfy his wife Linda and his two sons Biff and Happy. Literary critics have identified the fact that the themes of failure of American success myth and reality versus illusion play a vital role in Miller’s Death of a salesman. The central character in the play, Willy Loman, fails to comprehend the real pulse of the society. Dramatist succeeds to direct the readers to think that Loman is a total failure in his personal life and the same failure leads to his disastrous death at the end of the play. As Harold Bloom comments; â€Å"This tragedy, according to Miller, is the crisis and the reality of American life† (Bloom 44). As a follower of socialist ideologies Arthur Miller harshly criticizes the evilness of capitalism through the pathetic end of his hero Willy Loman. At the end of the play Willy Loman commits suicide in the expectation that his death will be really helpful for his family. He was aware of the fact that after his death Biff will get his father’s insurance money, twenty five thousand pound by which he can enrich his business. Miller reminds the reader horribl e reality of the modern competing capitalist world that offers the value of twenty five thousand pound for a human life and his lifelong service. Loman believes in capitalist ideologies and material existence so that he acts as self-centered. In a conscious effort, Loman forces others to admit that he is an ideal family man. Loman is highly conscious about his son’s misbehavior and his failure as a businessman. It is significant for a reader to comprehend the fact that Loman always fails to advice his son Biff because, he is responsible for his son’s fall. It is merely accidental that Biff became the victim of his Father’s illegal relationship with a prostitute. Therefore, Biff’s unhealthy behavior haunts Loman like horrible nightmare. Miller’s characters are powerful and reader can see a true personality and soul in these characters. Author exposes the protagonist Willy Loman as a symbol of American middle-class people who fail to maintain a struc tured life during the depression era. One can see that Miller’s personal experiences during the depression period have a great influence on his hero Willy Loman. Capitalist ideologies make Willy a man of self possessive and self-centered nature. This self- possessive nature always prevents him to admit his faults. As such, he would scold his sons for trifles in an attempt to hide his own faults. His wife Linda

HR and CSR connection PP Research Paper Example | Topics and Well Written Essays - 500 words

HR and CSR connection PP - Research Paper Example h will be of interest to other citizens within the nation since it will enable them to properly understand what their government is doing with the funds it gets from their natural resources. The research greatly motivates me since it will help in highlighting the connection that exists between the human resource departments and the company’s corporate social responsibilities. It will also help me in judging whether the management principles that are being applied in the field are still the same ones being applied in the field along with their relevancy. The theories along with constructs that will be applicable in my research will include various content and process theories (Jackson, 2011). This will be beneficial in helping me in determining what motivates the workers within the institution. The project will be completed in a period of seven months since the costs have already been availed for performing the activity. Ample time has also been put aside to enable me to focus adequately on the research hence the time limit of seven months will be adequate for completing the research (Schwab, 2004). The project proposal aims at investigating the following hypothesis or answers the following research question(s). The accessibility to data has already been acquired with the subjects to be interviewed or questioned having already given their consent to participation. The monetary resources required to complete the project successfully are available and are adequate. The technology required has been availed hence it will be useful in ensuring that the project is completed within the budget along with time limits set for it (Schwab, 2004). However, some advanced technologies such as software programs for simulation purposes will be purchased from local or international vendors. This is because the company has no team in the project that is tasked with the responsibility of developing software programs. On the other hand, the operations of the existing software within

Over population Essay Example for Free

Over population Essay â€Å"Whether we accept it or not, this will likely be the century that determines what the optimal human population is for our planet. It will come about in one of two ways: Either we decide to manage our own numbers, to avoid a collision of every line on civilization’s graph – or nature will do it for us, in the form of famines, thirst, climate chaos, crashing ecosystems, opportunistic disease and wars over dwindling resources that finally cut us down to size† – Alan Weisman A striking quote, if I may say so myself. It embraces and implies in one whole thought the problem of a majority of the countries all over the world are currently facing, the same problem our country has; overpopulation. First and foremost, what exactly does the term â€Å"overpopulation† mean? What does it refer to? Can it be stereotyped as something bad or is it actually a good thing? Arbitrarily speaking, like all other things, overpopulation has its pros and cons. According to the Merriam-webster dictionary overpopulation is â€Å"the condition of having a population so dense as to cause environmental deterioration, an impaired quality of life or a population crash† whereas according to Wikipedia, â€Å"overpopulation occurs when a population of species exceeds the carrying capacity of its ecological niche. It is a function of the number of individuals compared to the relevant resources such as, the water and essential nutrients they need to survive which can result from an increase in births, a decline in mortality rates, an increase in immigration or an unsustainable biome and depletion of resources. † Note that the prefix over applied to other word case scenarios indicate more than desirable, this may also be applied to the word overpopulation. According to Casey B. Mulligan’s article, â€Å"The More the Merrier: Population Growth Promotes Innovation† she focuses on the conclusion that population growth should not be controlled in order to combat global warming, and other world problems since other economists ignore the significant economic benefits of large populations thus implicating that overpopulation is not a burden for a country but more or less an advantage. She justifies her point by quoting the director general of UNICEF, â€Å"Family planning could bring more benefits to more people at less cost than any other single technology now available to the human race† which strongly accentuates her belief that the larger the population, the more viable advantages it brings. One of the benefits of reduced population, it is claimed, is reduced carbon emissions and therefore mitigation of climate change. This statement takes technology for granted, yet technology itself depends on population. The more people on earth, the greater the chance that one of them has an idea of how to improve alternative energy or how to mitigate the climate effects of carbon emissions. It takes only one person to have an idea that can benefit many which focuses on appeal for innovation but this may only happen when the people in said community are encouraged to become responsible and productive. Many scientists agree that the human population is quickly reaching the point at which the planet will be unable to sustain it. This growth has placed a huge strain on the planets finite resources and done serious economic damage to nations all over the world, but some people, aside from Casey B. Mulligan, believe that there are a few advantages to having an ever-growing worldwide population. Among the other advantages or benefits of overpopulation is (1) increased labour forces resulting to increase in produced goods and services thus providing an economic boost, (2) more minds or ideas that will generate greater technologies in the future and (3) increased military might. But, are these advantages enough to encourage overpopulation to just continue as it is now? There are a lot of questions and controversies linked to the fast growing issues about the population with both the Catholic Church and our government officials going on about the pros and cons we now face because of ever growing population. Recently, news about the RH Bill created a public uproar but what exactly is the RH Bill all about? The Reproductive Health bill, popularly known as the RH bill, aims to guarantee universal access to methods and information on birth control and maternal care with a goal to help people prepare and widen up each and every individual’s mind setting about our society in all its modernized glory. There has been a debate on its proposal that we, as taxpayers, along with various private sectors will fund and undertake widespread distribution of family planning devices such as birth control pills and IUDs which the Catholic Church strongly opposes against usage since it goes against the unwritten law of life. Hence, usage of these controversial pills is considered an immoral crime. Whereas, the Government reasons that the Philippines is in dire need of this bill since overpopulation is unhealthy for a country like ours. Overpopulation manifests growth. Growth may either be good or bad but for a majority of the public, growth in terms of the human population, is bad. People have been brainwashed into believing that all growth, unless it pertains to cancer, is unquestionably a good thing. But let’s really dwell and think about this cautiously. Would we want our population to grow until people standing in a mall end up shoulder to shoulder? Would you want that? I wouldn’t want that! That itself is an indication that we’ve recognized that the population growth must stop at some point, and not just slow down, either. Though most scientists and researchers argue that global warming is the big thing to worry about, they have completely neglected the root cause. At this point in time, it doesn’t even matter if humans are responsible for global warming even if we are so clearly the cause of the events unfolding right now. Too many mouths to feed and less natural resources on hand can have a devastating effect on the economy. Our country faces the problem of overpopulation and we are subject to disadvantages such as (1) more mouths to feed, (2) lowered standard of living, (3) increased problems pertaining to poverty, (4) overcrowded public areas, (5) sickness and spreading of diseases, (6) insufficient natural resources to provide adequate goods and services, (7) inadequate facilities such as housing, medical etc. Problem of starvation and malnourished population, (9) education facilities may not meet the requirements of the entire population, (10) unemployment, (11) higher crime rate due to unequal distribution of wealth and insufficient financial resources, (12) environmental pollution, trees are felled to make space for housing facilities, (13) agricultural production is insufficient to meet the requirements of the entire population, which results in higher prices, (14) money is diverted to ensure that the population is fed, rather than carrying out fundamental research, (15) lower life expectancy, (16) large number of people live in unhygienic conditions, (18) heightened birth rate and so much more. The list goes on! All the world leaders are concerned about how to feed, clothe, and supply water and energy to the growing multitudes but all these efforts will prove futile if world population continues to grow. We live on a finite planet. Growth will simply overwhelm the attempted remedies. The effects have been stated but what exactly are the causes of overpopulation? Some of the causes of overpopulation are as follows: Decline in death rate: the fall in death rates that is also known as decline in mortality rate is one of the fundamental causes of overpopulation. Owing to the advancements in medicine, man has found cures to the previously fatal diseases. This has resulted in an increase in population. Rise in birth rate: thanks to the new discoveries in nutritional science, we have been able to bring in increase in the fertility rates of human beings. Medicines of today can boost the reproductive rate in human beings. There are medicines and treatments which help in terms of conception. Thus, science in one way or another has led to an increase in birth rate. Migration: Immigration is a problem in some parts of the world. If the inhabitants of various countries migrate to a particular part of the world and settle over there, the area is bound to suffer from the ill effects of overpopulation. If the rates of emigration from a certain nation do not match the rates of immigration to that country, overpopulation is therefore present creating an imbalance in the density of the population. Lack of education: illiteracy is another important cause of overpopulation. Those lacking education fail to understand the need to prevent excessive growth of population. They are unable to understand the harmful effects that overpopulation emits. They are unaware of the ways to control population. Lack of family planning is commonly seen in the illiterate areas of the world which constitutes as a major factor leading to overpopulation. So, does our planet benefit from overpopulation or does it cause more harm than it does good? Once again, we are left to contemplate and ponder whether overpopulation can be considered a plausible advantage or a disadvantage. Taking into careful consideration the growth of the population in the Philippines which is expected to reach a hundred million this year putting a strain on the country’s resources, the Commission on Population (Pop-Com) said. â€Å"Definitely in the third or fourth quarter of this year, we will be more than 100 million,† Pop-Com executive director Juan Antonio Perez III told The STAR in a recent interview. In 2014, the National Statistical Coordination Board estimated the country’s population to be around 97. 35 million. Studies show that over a period of time, the increase of population slowly increases but in the span of 30 years, we could probably hit over a billion in number. And if that isn’t alarming, I don’t know what is! Viewing the issue of increasing population optimistically, one may say that overpopulation means the increase in human resources. This may be true but we cannot ignore the fact that the increase in the number of producers implies an increase in the number of consumers. Greater number of people requires a greater number of resources which our nation is not capable of providing at the very moment. The Philippines as slow progressing country must acknowledge that the Earth has finite resources. Our current population increases and economic growth mentality bear all the hallmarks of a country still locked into colonial thinking. Population and personal consumption are two sides of the same coin. The logical conclusion is that we can’t keep consuming these resources indefinitely, either through increasing per capita consumption or the number of us consuming. And yet, how we balance two options remains a subject of contention. This is where consumption and sustainability play a role. The population issue is fraught with moral positions, confusion and unexpected connections. We cannot talk about population growth without also discussing decline; or immigration, without climate and business; or contraception, without faith and medical technology. It is the mother of cross-cutting issues – at the intersection of economics, environment, gender roles, culture, politics and religion. The population question is about the possibility and necessity of balancing the needs of nature and human civilization and this must take place as soon as possible before what we dread happens, depletion and insufficiency of our environmental resources. The worst enemy of life is too much life, the excess of human life. But think again will life kill life or we just need to think how life can help other life even in the edge of overpopulation. You cannot stop overpopulation you need to maintain it or accept it make it an advantage even everybody thinks it is a disadvantage, nobody really know what overpopulation can bring let just help each other to make this overpopulation an advantage.